This 17-page white paper from the NFC Forum provides detailed guidance to brands and retailers on how to take advantage of near field communication technology to establish and reinforce their connection with consumers.
Read more…
This six-page brochure explains the features, benefits and applications of NXP’s latest secure NFC tags.
Inside you’ll learn about the NTAG 424 DNA and the NTAG 424 DNA TagTamper, including 13 key features, five major benefits and eight application areas that are targeted because of the tags’ state-of-the-art in-built security and privacy protection.
Read more…
In this eight-page paper Mastercard examines the current status and future potential of voice-activated commerce, asking whether the technology is ready for prime time and looking at the factors that will lead to its successful adoption.
Read more…
This 11-page white paper makes the case for implementing mobile scan-and-go technology in store as the retail sector faces increasing pressure to build revenues and find operational efficiencies.
Read more…
This 20-page document contains five case studies that show how developers and product designers are turning to NFC technology to advance how products, services, and applications enable meaningful consumer experiences.
Read more…
The world’s largest leisure travel company is introducing a new cruise experience that makes use of the Ocean Medallion, a small, in-house designed device that supports both NFC and Bluetooth Low Energy and acts as a guest’s key to a wide range of personalized, next generation services on board the company’s cruise ships.
Read more…
This newly updated 12-page primer explains in clear and simple terms how Apple’s NFC-based mobile payment system works and makes an ideal fast introduction to Apple Pay for executives that are new to mobile payments.
Read more…
This 11-page white paper produced by Rambus explores five key reasons why retailers should be offering their own, branded digital wallet to customers.
Read more…
Eight innovators from around the world share the latest thinking on the future of payments in this 76-page special report from the NFC World team.
Read more…
The mobile banking and payments market has grown exponentially in the past few years, says Orange’s Marc Rennard, and the opportunity “has not been ignored by the mobile operators, with many taking an active role since the beginning of the millennium, often targeting very specific use-cases as a means of carving a niche for themselves,” he explains.
Read more…
• Search NFCW for more about 'Marketing & Promotion'
Page 2 of 6«12345...»Last »