This four-page white paper from USA Technologies (USAT) reveals the results of a six-month study testing targeted point-of-sale advertising of Apple Pay at unattended vending machines and how that translated into increased overall sales, transactions and mobile payment usage.
Join NFC World and Bell ID to find out how banks can move beyond standard handset maker and card network schemes to provide differentiated mobile payment offerings that retain customers, attract new business and add fresh revenue streams.
This 25-page white paper from Gemalto presents the findings of research into the expectations that young adult consumers have for the development of mobile technology and connectivity over the next 10 years.
This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
This six-page white paper by the NFC Forum addresses the key issues facing US retailers following 2015’s EMV liability shift in the context of the ongoing trend towards mobile payments, and makes the case for adopting contactless technology.
This 28-page white paper produced by the GSMA provides insight into the role mobile network operators can play in the development of mobile retail solutions. It focuses on the strategy implemented by Orange France and examines how the company helped merchants overcome the challenges of integrating mobile technology into the shopping experience.
This 26-page white paper presents the results of an in-depth consumer preference study conducted by independent research firm Strategy Analytics for the NFC Forum.
This 14-page white paper, updated for 4Q 2015, explores how host card emulation (HCE) can overcome the challenges faced by service providers when implementing secure NFC services and sets out the benefits that HCE can offer over traditional NFC implementations that make use of a secure element on the user’s mobile device.
This case study provides details on an NFC-based shopper marketing service tested by soft drinks giant Pepsi.
This 2011 research report provided readers with strategies for mobile network operators, handset manufacturers, financial institutions, third party service providers — and their potential customers.
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