In this 54-minute presentation for Contactless World Congress, Thomas Decker — vice president for payments product marketing at smart card tape, inlay and module packaging leader Linxens — provides a detailed analysis of the current status and market outlook for next-generation cards.
The fact-packed presentation begins with an overview of the history of payment cards, starting with the arrival of magnetic stripe cards in 1970, the emergence of the EMV standard, the arrival of contactless cards and dual interface cards and how we arrived at a point where some 85% of all EMV cards are dual interface cards manufactured from first-use PVC.
Decker then compares the strengths and weaknesses of biometric cards, metal cards, dynamic CVV cards, display cards and LED light cards, based on their ability to aid issuers in achieving a top of wallet position.
He then provides a detailed analysis of the market readiness, growth potential, current status, market adoption drivers, and growth constraints for each of the next-generation card types.
In the future, Decker says, “we will see a much bigger variety of cards” as “all these technologies have some potential to occupy very interesting niche market[s], which might well reach, you know, something like a couple of hundred million cards out of a complete market of 3bn.”
The presentation also includes an in-depth analysis of sustainable alternatives to today’s predominantly first-use PVC substrates, including the various alternative card body types that are now becoming available such as recycled PVC (rPVC), recycled PETG (rPETG), ocean plastic, biodegradable PLA plastic, and wood.
How to watch this presentation
‘Next-Generation Cards: The State of Play’ is part of NFCW’s Contactless World Congress event series and is sponsored by Linxens. The 54-minute presentation and the 18-page slide deck featured in it are available free of charge to NFCW members.
This item is part of Contactless World Congress.