This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
This 56-page white paper produced by the GSMA provides an extensive overview of the impact of mobile technology on transport systems across the globe. It evaluates the value this technology has for transport operators, mobile network operators and passengers and considers key issues relating to its implementation.
This 28-page white paper produced by the GSMA provides insight into the role mobile network operators can play in the development of mobile retail solutions. It focuses on the strategy implemented by Orange France and examines how the company helped merchants overcome the challenges of integrating mobile technology into the shopping experience.