This 24-page white paper explains how brand owners, product designers and system integrators across a wide range of sectors can best leverage NFC tags and other NFC technology to provide customers with an enhanced interactive user experience and raise their brand profile.
The white paper begins by outlining the key modes of operation and potential use cases for NFC, including consumer engagement, authentication, asset tracking and access control, before going into more detail about how touchpoints embedded with an NFC tag can communicate different kinds of information with a customer’s smartphone.
The paper then explains the specific advantages of using Type 5 NFC tags and offers guidance on the physical implementation of NFC touchpoints on consumer products, including advice on visual design, antenna size, operating volume and positioning.
It also lays out the pros and cons of using an NFC device’s in-built tag reading capabilities to provide an instant ‘tap and connect’ user experience or developing a native mobile app to provide a custom or more complex consumer experience.
Readers will also learn about the importance of providing a user-friendly NFC-enabled customer experience, testing and integrating NFC tags effectively and introducing users to the added value that NFC technology offers them.
‘NFC design considerations for an improved user experience’ has been produced and sponsored by STMicroelectronics and approved by the NFCW editorial team.
The paper was first published in February 2021 and updated in May 2022 to include additional information relating to augmented NDEF and the NFC Forum’s Wayfinding Mark.
How to access this white paper
This 24-page white paper is available free of charge to NFCW Knowledge Centre members (PDF format, 4MB)
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