Mobile payments are the best example of how technology can add value to traditional banking services, according to Matteo Fermi, head of mobile at CaixaBank Payments.
If banks succeed in their quest to provide value-added services to customers in a very fragmented world with a lot of new players, “benefits will come not only in revenues but also in customer satisfaction, reputation and loyalty”.
Outlining the opportunities offered by digital banking to both service providers and customers alike, Fermi details CaixaBank’s experiences introducing contactless and mobile payment solutions. He explains why the bank opted for an HCE-based solution and how it set about creating an app which acts as “a Swiss army knife for payments” before expanding on the foundation of CaixaBank’s mobile-only imaginBank and the lessons learned.
This article has been written by Matteo Fermi, head of mobile at CaixaBank Payments, and forms part of NFC World’s What’s New in Payments report.
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This item is part of What's New in Payments.