A detailed new report from the World Bank member IFC explains why many mobile financial services fail to take off, PXT’s Looped In payments and marketing app for college students is gathering pace with 125 merchants now signed up in the Boston area, and Timberland puts plans in place to roll out Bluetooth LE marketing after a successful pilot.
- IFC blames poor partnerships for mobile money failures: A detailed new report from the World Bank member explains why many mobile financial services fail to take off and provides a number of lessons for players in both the developing and the developed world.
- Boston University’s Agganis Arena to accept mobile payments: PXT’s Looped In payments and marketing app for college students is gathering pace with 125 merchants now signed up in the Boston area and plans to expand to other US college markets in 2014.
- Timberland puts plans in place to roll out Bluetooth LE marketing: The move follows a pilot that recorded an average 75% open rate for the push notifications sent to shoppers, a 35% redemption rate for the offers received via the platform and a shopper satisfaction rate of more than 90%.
- PLUS: McDonald’s to roll out mobile payments in Belgium and France, Smartphone PINs revealed by camera and microphone, Belgian mobile wallet to launch as Sixdots in spring 2014, Australia Post offers QR code video stamps, Square abandons ‘all you can eat’ fees, and more.
Organisations mentioned include Accumulate, Agganis Arena, Alex and Ani, Alipay, Australia Post, Avis, Belgacom, BNP Paribas Fortis, Bpost Bank, Boston University, BuzzCity, Capital One, Coin, First Annapolis Consulting, Google, HomeBeacon, IFC, ImageWare Systems, Ingenico, Kenneth Cole, Kurt Salmon, MasterCard, Mattel, Maybank, McDonald’s, Nacha, NCR, New Media Insights Group, PassportParking, Payleven, PXT Payments, Quirky, ResponseTap, Ripple Labs, Seamless, SecureNet Payment Systems, Sixdots, Sportpoint, Square, Swirl, Timberland, University of Cambridge, Walmart, W00t! Media and World Bank Group.
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