This 16-page white paper commissioned by NXP and produced by ABI Research makes the case for NFC tag usage now being positioned to explode into the mainstream and gives reasons why brands can and should start using NFC tags to build new interaction points to strengthen the consumer experience.
The Swatch Bellamy with its integrated NFC payments function was a natural addition to the Swiss watchmaker’s line-up, according to creative director Carlo Giordanetti.
This 22-page white paper from Gemalto presents the findings of research into the adoption of contactless technology by businesses across the UK, Germany and Spain. It also examines attitudes towards this technology and how businesses plan to develop its use in future.
This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
This 28-page white paper produced by the GSMA provides insight into the role mobile network operators can play in the development of mobile retail solutions. It focuses on the strategy implemented by Orange France and examines how the company helped merchants overcome the challenges of integrating mobile technology into the shopping experience.
Join NFC World, the GSMA and industry experts to find out about delivering standardised MIFARE ticketing services on NFC devices.
A detailed new report from the World Bank member IFC explains why many mobile financial services fail to take off, PXT’s Looped In payments and marketing app for college students is gathering pace with 125 merchants now signed up in the Boston area, and Timberland puts plans in place to roll out Bluetooth LE marketing after a successful pilot.
In this edition of The Mobile Wallet Report we reveal how Royal Canadian Mint is to pilot its new digital currency; MasterCard tests QR payments at Yankee Stadium; Chinese payment services provider launches new mobile payment solution; the launch of the first mobile ticketing app in the US to work across multiple transit systems; and more…
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