The NFCW Expo is a new kind of online-first trade show that enables companies to launch and showcase their products and services, share knowledge and expertise, build their profile and develop real-world relationships.
In this 12-minute presentation, NFCW editor and founder Sarah Clark introduces the NFCW Expo’s year-round ‘always open’ format and explains how it compares and contrasts with traditional physical events.
The NFCW Expo is “a new kind of trade show for the new kind of world that we now find ourselves in,” says Sarah.
“Even the most senior executives now take an online-first approach to educating themselves about new technologies and to building a shortlist of suppliers who are best positioned to assist with adopting them.
“That’s a trend that we’ve been seeing for a long time, but Covid-19 and the cancellations of the physical trade shows in the industries that we report on have accelerated it really fast.”
Suppliers can use the NFCW Expo to build visibility, familiarity, brand awareness, trust and reputation, Sarah explains in the presentation. They can also generate leads, accelerate the adoption of emerging technologies, drive international growth and connect directly with a global audience of senior executives and technical specialists actively seeking to adopt the latest technologies.
How to watch this presentation
This 12-minute presentation is available to watch free of charge for NFCW Knowledge Centre members.
The 13-slide deck featured in this presentation is also available to download.
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