In this 16-page edition of The Mobile Wallet Report we examine: Biometrics make a comeback at the point of sale; Marketers flock to Passbook as Apple’s ease of integration and location-based alerts prove irresistible; Lack of reasons to switch overtake consumers’ mobile payment security concerns; and more…
This research report, published in January 2012, examined the current state of play in the international NFC market, the barriers to success and the opportunities for growth in the years ahead.
This white paper is an edited extract from our NFC Business Models research report and is based on the document’s executive summary and key findings.
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