Rapid change in the payments market is leading to commerce experiences that are more seamless in nature and more convenient for the end user, writes Pizza Hut’s director of digital ventures Meysam Moradpour.
This four-page white paper from USA Technologies (USAT) reveals the results of a six-month study testing targeted point-of-sale advertising of Apple Pay at unattended vending machines and how that translated into increased overall sales, transactions and mobile payment usage.
Join NFC World and Bell ID to find out how banks can move beyond standard handset maker and card network schemes to provide differentiated mobile payment offerings that retain customers, attract new business and add fresh revenue streams.
This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
This 28-page white paper produced by the GSMA provides insight into the role mobile network operators can play in the development of mobile retail solutions. It focuses on the strategy implemented by Orange France and examines how the company helped merchants overcome the challenges of integrating mobile technology into the shopping experience.
This 26-page white paper presents the results of an in-depth consumer preference study conducted by independent research firm Strategy Analytics for the NFC Forum.
This 14-page white paper, updated for 4Q 2015, explores how host card emulation (HCE) can overcome the challenges faced by service providers when implementing secure NFC services and sets out the benefits that HCE can offer over traditional NFC implementations that make use of a secure element on the user’s mobile device.
This case study provides details on an NFC-based shopper marketing service tested by soft drinks giant Pepsi.
In this edition of The Mobile Wallet Report we examine Isis v MCX — The battle begins for the US mobile payments market; Burger King to roll out mobile payments and rewards across the US, prepares to go global; Biometric payments get thumbs up from French shoppers; and more…
In this edition of The Mobile Wallet Report PowaTag CEO Dan Wagner explains his ambitious plans for Bluetooth beacons, we look at US Bank’s mobile shopping platform, and Westpac tells us how it aims to offer the best digital banking experience in the world.
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