The European Central Bank sets out recommendations for mobile payments services, the CEO of Kopo Kopo explains how his company has enabled 10,000 Kenyan merchants to accept M-Pesa mobile money payments in their stores, and how ex-Google Wallet execs are set to bring Amazon-like customer awareness to brick and mortar stores.
A detailed new report from the World Bank member IFC explains why many mobile financial services fail to take off, PXT’s Looped In payments and marketing app for college students is gathering pace with 125 merchants now signed up in the Boston area, and Timberland puts plans in place to roll out Bluetooth LE marketing after a successful pilot.
In this 20-page edition of The Mobile Wallet Report we examine: Facebook enters the payments market — next step, a mobile wallet? NFC finds a place in the home — the rise of the technology in consumer electronics and appliances; Key moves from around the mobile wallet world; and more…
This research report, published in January 2010, asked “What will it take to launch successful NFC services, what business models will succeed and who is going to profit?”
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