Spotlight: Starbucks and the future of mobile payments
Allowing customers to order and pay through a dedicated app offers convenience and choice, says Steve Flanagan, director of marketing at Starbucks Europe.
Mobile marketing
Webinar — Beyond OEM Pay: Mobile payment strategies for banks
Join NFC World and Bell ID to find out how banks can move beyond standard handset maker and card network schemes to provide differentiated mobile payment offerings that retain customers, attract new business and add fresh revenue streams.
China Unicom: Delivering mobile couponing and loyalty services to the Chinese market
This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
The Mobile Wallet Report, 10 March 2014
In this edition of The Mobile Wallet Report PowaTag CEO Dan Wagner explains his ambitious plans for Bluetooth beacons, we look at US Bank’s mobile shopping platform, and Westpac tells us how it aims to offer the best digital banking experience in the world.
The Mobile Wallet Report, 11 February 2014
A Dutch theme park explains why it is an early adopter of Bluetooth beacons, Starbucks’ CEO outlines his mobile payment vision, and Apple’s chief exec signals interest at iPhone maker’s payments opportunity…
The Mobile Wallet Report, 24 January 2014
Activist investor Carl Icahn says PayPal should be split off from eBay as a separate business, MasterCard explains its plans for remittances, and Swedbank is to close its QR code payments service.
The Mobile Wallet Report, 17 January 2014
94 mobile payments startups raised a total of $287m last year, CB Insights CEO Anand Sanwal tells The Mobile Wallet Report. Also, Jordan is getting ready to launch a national mobile payment platform and BLE beacon interest runs high at the NRF Big Show.
The Mobile Wallet Report, 10 January 2014
French supermarket chain E.Leclerc begins a national mobile payment rollout, InMarket puts Bluetooth beacons into 150 US grocery stores, with thousands more expected by end of year, and the first products with Fido Alliance password replacement features are demonstrated at CES in Las Vegas.
The Mobile Wallet Report, 30 August 2013
In this edition of The Mobile Wallet Report we reveal how Weve has set out its vision for a loyalty-led mobile wallet — without support for payments; how marketing technology provider Vibes’ annual Mobile Wallet Consumer Report supports Weve’s viewpoint; how a MasterCard debit card with a built-in LCD display has proven popular among customers of Poland’s Getin Bank, despite the bank charging customers for the cards; and more…
Mobile Wallet Outlook, May/June 2013
In this 17-page edition of The Mobile Wallet Report we cover: Google takes its wallet to the cloud; PayPal hits 250,000 stores, invests in merchant upgrades; Alternatives to both NFC and QR begin to gain traction; and more…
• Search NFCW for more about 'Mobile marketing'
