This case study provides details on an NFC-based shopper marketing service tested by soft drinks giant Pepsi.
The document explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome in order to improve in-store consumer interaction without increasing merchandising or delivery costs and details the results of the campaign.
This case study has been produced by solution provider Rehrig Pacific and approved by the NFC World+ editorial team.
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This five-page case study is available free of charge to NFC World+ Knowledge Centre members (PDF format, 1MB).
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